Facebook is a rapidly growing company that is forever evolving and making changes. In this episode, we've compiled a list of the top Facebook news from May 2021 that you just had to (and should now) know.

Ad world is considered as the biggest advertising conference in the world. Every years, hundred of experts share their latest findings related to the marketing industry. For the 2021 edition, our colleague Louis-Daniel Binette was there and one of the presentation caught his attention more than the others.

Mentioned time and time again in our discussions, we've decided to dedicate this week's episode to a strategy that will become increasingly important for advertisers throughout the next year: cohort attribution.

Part 2 of our question-and-answer episode! To ask your own questions on Facebook advertising for our team to answer, join our Facebook group: Facebook Advertising for Francophones.

Facebook recently announced that they would be removing their Analytics tab and bringing about major changes to the Attribution tab. In this episode, we discuss and react to this important news.

Facebook is a rapidly growing company that is forever evolving and making changes. In this episode, we've compiled a list of the top Facebook news from March 2021 that you just had to (and should now) know.

We recently developed a 5-lever approach for optimizing Facebook Ads, with each lever focusing on the most fundamental elements of Facebook campaigns.

We recently developed a 5-lever approach for optimizing Facebook Ads, with each lever focusing on the most fundamental elements of Facebook campaigns.

We often talk about Facebook advertising on this podcast, but we also regularly like to update our listeners on what's new on Facebook.

We receive Zach Rego, VP of Sales & Marketing at Unstack and host of the "0 to a Million" podcast.

In this episode, we look back at our clients' results during Black Friday 2020. The objective? To extract and discuss some of the most evocative figures from that period.

This week on Social Selling, we discuss a new sales funnel we recently discovered at J7 Media.

2020 was a pretty intense year for everyone. That being said, how did Facebook adapt to the COVID-19 pandemic? Today, we’ll be unveiling the 4 most important lessons we learned in 2020.

Part 2 of our episode on how to audit your Facebook account in just 4 steps. 

Q1 is a great time to advertise on Facebook! The CPM is usually way lower than what you've been experiencing in Q4 and it's also the perfect timing to test some different initiatives like; conversion lift test or branding lift test. 

When we onboard a new client at J7 Media, the first step we're taking with them is an audit of their Facebook advertising account. 

Creating a successful offer is, in my opinion, one of the most important things to consider when advertising on Facebook. 

Before diving into the specific things we can expect from Facebook in 2021, allow me to put things into context. 

Having the right data in front of us is essential if we want to make great business decisions, especially with everything that is going on in the world right now. But, where can you find this data? 

We received a real celebrity during our last episode of Social Selling. If the name Chloë Thomas means nothing to you, her rigor speaks for her:

Founder and Host of the

eCommerce Master Plan Podcast Speaker at various prestigious English universities and other major marketing events Best-selling Author of 5 books on persuasion, traffic acquisition, and e-commerce conversions

Today, we're lucky to receive Liam Quinn, host of the 20 Minute Marketing podcast and Head of Marketing at Reach Interactive.

Cet épisode est seulement disponible en anglais.

Kyle Pivarnik, is the director of ecommerce at Sounds True, a multimedia publishing company with one specific mission; inspire, support, and serve personal transformation and spiritual awakening.

Cet épisode est seulement disponible en anglais

Influencer marketing can be extremely powerful for D2C companies. Forbes Magazine mentioned that content coming from an influencer could impact millennial's buying decisions up to 33x more as opposed to content coming from the brand itself.

Cet épisode est seulement disponible en anglais.

“SMS can be transactional too.” It’s with this logic, and an equally amusing story, that Rafael Chemtob launched TXTFi, an SMS marketing company. 

Cet épisode est seulement disponible en anglais.

In this very special episode, we hosted Joel McDonald, Senior Launch Specialist at….Unbounce!

Unbounce is a known landing page platform that allows you to A/B test various landing pages in order to optimize your conversions.

Generating results on Facebook depends on various factors. But we can all agree on one thing – it's hard to generate sales from your ads if no one clicks on them! Joelle Grondin, Art Director at J7 Media, will share with us today key tips you should follow when creating videos for Facebook.

If you've been running Facebook ads lately, I'm pretty sure that you faced the following challenge; how can I increase my advertising budget without compromising my CPA?

The e-Learning industry is booming, so much so that some firms predict a turnover of $315 billions in 2025. A 59% growth in only 6 years!

At J7 Media, we love doing new experimentations with our customers!

Recently, we tested with several clients the Instant Experience feature.

My name is Antoine Gagné and I’m very happy that you joined us today for a new episode of Social Selling.

If you’re an online business and you’re advertising on Facebook, I’m sure that you saw way better results with your remarketing efforts than with your cold audiences campaigns.

Recently, Facebook announced 2 very important updates related to their advertising platform. Finally, it will not become mandatory to use the CBO (campaign budget optimisation). Also, Facebook announced that Facebook Shop is coming for all businesses.

In this episode, we continue our explanation of the 4-step strategy that helped us generate more than $600,000 in sales with an advertising budget of just $100,000 during Black Friday. 

I’ve invited my colleague Nathaniel Létourneau Ross, account manager at J7 Media, to discuss this with us. Nathaniel and his team managed over $300,000 in Facebook ads during Black Friday alone. He shares with us the 4-step strategy that allowed him to generate $678,000 in sales with a budget of just $100,000! 

On today's episode of Social Selling, we're chatting with Eliot Walden, partner at Electric Orange Creative, a performance marketing agency based in Brooklyn, New York.

My name is Antoine Gagné and I’m very happy that you joined us today for a new episode of Social Selling.

Creating a podcast or even a vlog can be a powerful content strategy for your company.

COVID-19 has become, in a very short period of time, an inevitable topic of conversation for the whole world, and especially for online businesses.