How do you transform a family business founded in 1889 into an international leader with over $50M in revenue and 17,000 retail locations?

In this episode of Hypercroissance, Anne-Marie Trudeau, President and CEO of Trudeau, reveals the strategies that allowed her company to reinvent itself and accelerate its growth.

In this episode:

• How a financial crisis with 23% interest forced Trudeau to pivot
• The impact of acquisitions on international expansion
• Why Trudeau dropped its Disney license after 27 years
• The fatal mistake of cruise control in business
• The secrets to successfully passing down a family business

Whether you’re an entrepreneur, CEO, or marketing executive, this episode offers a masterclass on business growth and resilience.

Subscribe so you don’t miss upcoming episodes!

Learn more about Anne-Marie Trudeau: https://www.linkedin.com/in/annemarietrudeau/

Learn more about Trudeau: https://trudeau.com/ca_fr/

Connect with me on LinkedIn: https://www.linkedin.com/in/antoine-gagn%C3%A9-69a94366/

Our Social Scaling podcast: https://www.j7media.com/fr/social-selling

Our Commerce Élite podcast: https://www.purecommerce.co/fr/podcast-commerce-elite

Our No Pay No Play podcast: https://podcasts.apple.com/es/podcast/facebook-ads-on-parle-de-g%C3%A9n%C3%A9ration-de-leads/id1447812708?i=1000607648614

----------------------------

Follow us on social media:
LinkedIn: https://www.linkedin.com/company/podcast-d-hypercroissance/
Facebook: https://www.facebook.com/podcastHypercroissance
Instagram: https://www.instagram.com/podcasthypercroissance/