TikTok Banned in the U.S.: 170 Million Users Affected

Episode 393

TikTok Banned in the U.S.: 170 Million Users Affected

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TikTok, one of the most popular apps in the world, could disappear from American phones as early as this Sunday. With over 170 million users in the U.S., this ban raises crucial questions about national security, the digital economy, and the future of content creators. What does this decision mean for the global social media market?

In this episode, Jonathan Léveillé and Antoine discuss the potential impacts of this ban, especially for small businesses that rely on TikTok as an acquisition channel. They also explore the meteoric rise of RedNote, the Chinese app that could quickly replace TikTok, as well as the strategic opportunities for Meta and Instagram.

Finally, find out why Mark Zuckerberg is playing his cards with Trump and how influencers should react to this upheaval. Between political, economic, and digital stakes, this episode provides a comprehensive analysis of the repercussions of such a global event.

To connect with me on LinkedIn: https://www.linkedin.com/in/antoine-gagn%C3%A9-69a94366/

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Learn more about Jonathan Léveillé: https://www.linkedin.com/in/jonathanleveille/

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