There's a beautiful expression that goes, "Never waste a good crisis!"

This state of mind could clearly be applied to entrepreneurs during COVID-19.

Some reinvented their business model, while others turned to other types of products and services.

Now, some were more daring than others.

Benoît Skinazi, co-founder of Sharethrough, formerly known as District M, has gone on the offensive in recent years with a major acquisition.

In 2021, he and his team acquired Sharethrough in the U.S. to become one of the world's largest advertising networks.

During today's interview, we talk to Benoît about his company's development through to the acquisition that took place a few months ago.

Learn more about Sharethrough: https://www.sharethrough.com/

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