Welcome to No Pay No Play, the podcast dedicated to Facebook advertising, produced by J7 Media. We are an agency specialized in Facebook Ads, helping media buyers become (and stay) the best on this platform through the J7 Academy.

In this episode of No Pay No Play, we dive deep into the Facebook Ads learning phase, an essential concept for optimizing ad campaigns.

Antoine Dalmas explains how this phase allows the META algorithm to collect data to improve ad delivery. He discusses the different states of the learning phase, why it's crucial to exit it quickly, and the actions that can unintentionally restart this phase. Finally, he provides practical tips for optimizing campaigns and avoiding limited learning.

To learn more, visit j7academie.com

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