If you manage Facebook Ads campaigns and don’t always understand why your costs skyrocket overnight, this video is not only made for you, but it’s essential.

We often talk about CPA, CTR, audiences… but do we really understand Meta's bidding system? Do we know how Meta evaluates our ads before they are even shown?
And most importantly, do we know how to read and interpret the 3 performance diagnostics that directly affect our cost per acquisition?

In this video, we explain:

• Why Meta sometimes makes you pay more, even when your ads seem fine
• How Meta silently decides if your ad deserves to be shown
• And how to leverage the quality, interaction, and conversion diagnostics to regain control over your campaigns.

If you want to understand what Meta expects from your ads and stop running your campaigns blindly, watch this video. It’s literally what most people ignore… but what the best are systematically optimizing.

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The Facebook Ads Guide 2025: https://www.youtube.com/watch?v=gygsYxzZDMQ
Our agency: https://experts.j7media.com/agence/
🎓 Want to go further? Join J7 Académie, our dedicated ecosystem for Media Buyers 👉 https://j7academie.com/
📩 Free Newsletter: Every Monday, we send you a Facebook Ads tip or test you can apply directly to your account 👉 http://j7media.com/escouade
📣 Tell us in the comments: What’s your biggest challenge with Facebook Ads campaigns? We’ll answer it in an upcoming video!