🔍 On the agenda:

✅ Campaign Objective: Conversion or traffic – which one to choose for an e-commerce store with no sales?
✅ Leads vs. Sales: What’s the best approach to generate qualified leads on your website?
✅ Automatic vs. Manual Placements: Should you let Meta handle ad distribution?
✅ Retargeting Strategy: How to structure your campaigns to maximize conversions?
✅ Shopping Advantage+: Should you use these campaigns for better performance?
✅ Objective Optimization: Purchase, add to cart, initiated checkout… Which strategy to adopt based on your budget?
✅ Creative Testing: How to structure your tests to get actionable insights?
✅ Audience Segmentation: Should you combine acquisition and retargeting in the same campaign?
✅ Engagement Ads: A useful objective or a waste of money?
✅ Awareness Campaigns: Beneficial or only for very large budgets?

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