Welcome to No Pay No Play, the podcast dedicated to Facebook advertising, produced by J7 Media.

Our guest, Ryann Majeri, shares a detailed case study on optimizing an e-commerce account specializing in women's health products. Here's why this podcast is a must for media buyers:

Effective Retargeting Strategies: Discover how fine-tuning exclusions can transform cold traffic campaigns, correcting audience overlap via retargeting.

Impact of Creative Content: Ryann illustrates the importance of testing different creative approaches, including shifting from positive communication to communication focused on the challenges and pains of women's health, and how this influenced campaign performance.

Optimization and segmentation: Learn how careful segmentation and optimization based on concrete data can significantly reduce cost per acquisition (CPA), even in a context where budgets are adjusted for pure acquisition.

Each tip combines optimization, strategy and critical thinking, offering listeners applicable methods for improving their own Facebook Ads campaigns.

Enjoy!

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NOTE:

• J7 Media
• Social Selling
• J7 Académie

Listen on:

• Itunes
• Spotify
• Deezer
• RadioPublic