In this episode of No Pay No Play, Antoine and Ryann discuss an e-commerce case study about an advertiser who managed to increase their Facebook Ads budget by over 310% in 6 months.

He emphasizes the importance of having an effective test structure, optimizing audiences, and setting up retargeting campaigns.

He also emphasizes the importance of moving beyond Facebook metrics and understanding the business as a whole.

Enjoy!

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NOTE:

• J7 Media
• Social Selling
• J7 Académie

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