Seeing your Facebook Ads costs increase is a routine problem on the platform. Absolutely all advertisers are affected and it may even be the reason you're listening to podcasts on this area.

Good timing, because in this episode we're joined by a senior Facebook Ads Account Manager: Justine Gagné.

Justine shares a case study that is typical of e-commerce businesses whose cost per purchase increases at specific times.

She explains how she managed to revert to a more reasonable CPA in order to maintain her client's profitability and subsequently scale their budget.

Enjoy!

The J7 Media Team

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