For anyone new to Facebook Ads, choosing a campaign objective can be a complicated process.

In other words, your objective is what you want Meta to optimizef for (e.g. purchases, video views, etc.). We often get asked questions about this, and most of the time, it's always about how to choose the "right" objectives.

In this episode, we'll look at all the campaign objectives available, their advantages and disadvantages, and what we'd recommend.

Enjoy!

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