If you're advertising on Facebook Ads and your aim is to generate leads, this podcast introduces you to a sales funnel called the 'tripwire.'

The Tripwire is a cost-effective way to generate leads. It consists of offering a high-value product or content at a meager price, encouraging people to buy it spontaneously.

Next, you can offer upsells and downsells to increase the average order value. Tripwires also allow you to acquire leads that are already buyers, increasing the chances of them converting to a more expensive offer.

It's important to activate leads and push them towards a back-end offer. The tripwire is a complex sales funnel, but one that's worth optimizing and testing.

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