In Facebook Ads, tracking is quickly becoming both a key element in your performance and a sensitive issue.

Sensitive, because tracking is complicated to understand, set up and even fix. In this episode, we interview a Facebook Ads tracking expert to answer some common questions:

What are the differences between the Pixel and Conversion API?

What does this mean for J7 Media's clients?

What advice can you offer?

This episode is admittedly more technical than usual, but it's an essential part of your Media Buying training!

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NOTES:

• J7 Media
• Social Selling
• J7 Académie

Listen on:

• Itunes
• Spotify
• Deezer
• RadioPublic