In this episode, Antoine answers eight key questions about advertising on Facebook Ads, covering topics like tracking, video metrics, creative testing, campaign structures, audience targeting, and more.

He shares tips on using the Facebook pixel and Conversion API for tracking, as well as insights on analyzing video metrics. Antoine also explains the concept of the double hook in story ads, managing new creatives in a campaign, leveraging the Engaged Shopper interest, budgeting for conversions, using Reels and Stories, and testing headlines and ad copy.

His top recommendation? Test your overall ad concepts first, then fine-tune your headlines and copy for better performance.

Key Takeaways:

1. Use the Facebook pixel or Conversion API to track sales on your site, whether they come from ads or other sources.
2. Monitor video metrics such as Thru Plays, views at 25%, 50%, 75%, and 95%, and create custom metrics to further optimize your videos.
3. Try the double hook technique in story ads by placing an eye-catching video at the top and the main message or subject below.
4. Don’t cut off high-performing ads just to test new creatives. Instead, launch a new campaign with the same audience and different creatives.
5. Avoid using the Engaged Shopper interest, as it can be expensive and competitive.
6. Ensure you have enough budget to generate at least two to three conversions per audience per day during a test campaign.
7. If vertical placements like Reels and Stories perform well, create a dedicated campaign for these formats.
8. Test your ad concepts first, then optimize the headlines and copy to boost your ad's effectiveness.

Enjoy the episode on No Pay No Play.

Enjoy!

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NOTE:

• J7 Media
• Social Selling
• J7 Académie

• Itunes
• Spotify