In this episode, Antoine shares six essential tips for those starting with Facebook Ads.

The first tip is to target audiences who don’t know you and aren’t actively looking for you. He then explains the importance of selecting the right objective on Facebook Ads to effectively qualify your audience.

Next, he recommends creating ads that spark reactions, leading to better distribution at a lower cost. Antoine highlights the need to secure your creative concept, offer, and product/service when launching on Facebook Ads.

He also advises against spreading your budget too thin and emphasizes the importance of implementing the best tracking system possible. Finally, he suggests avoiding attribution games and focusing on conversion payoffs. Antoine invites listeners to join the J7 Academy to deepen their expertise in Facebook Ads.

KEY TAKEAWAYS

• Target audiences who don’t know you and aren’t actively seeking you
• Choose the right objective on Facebook Ads to effectively qualify your audience
• Create ads that generate reactions for improved distribution at a lower cost
• Secure your creative concept, offer, and product/service when launching on Facebook Ads
• Avoid budget dispersion and implement the best tracking system possible
• Focus on conversion payoffs rather than playing with attributions

Welcome to No Pay No Play, the podcast dedicated to Facebook advertising, produced by J7 Media agency.

We are a specialized agency in Facebook Ads, helping media buyers become (and stay) the best on this platform, thanks to the J7 Academy.

To learn more, visit j7academie.com.

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NOTE:

• J7 Media
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• J7 Académie

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