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Boosting Your Revenues by 91% by Spending $52,000 per Month!

Popeye’s Supplements is a Canadian company that sells a wide variety of fitness and health supplements nationwide.

A client for almost two years, Popeye’s Supplements commissioned J7 Media to hit a record number of online sales in 2021.

Having just come out of the Black Friday and Holiday periods, J7 Media accepted the challenge and managed to take the advertiser’s results to even greater heights than ever before!

Our initial assessment

  • As we were just coming out of the busy Holiday season (the best time of the year to run sales and promotions), we knew we couldn’t immediately utilize the same strategies.
  • As a very strong brand, Popeye’s is able to run campaigns year-round and not just during the Holidays.
  • Supplements are an ideal product to promote when it comes to ‘Cross-Sell’ and ‘Reactivation’ campaigns.

Our objectives

  • Increase our ROAS from the client's back-end.
  • Diminish the cost per purchase.
  • Keep scaling our client’s account.

Our strategy

  • To effectively create and implement evergreen campaigns throughout the year that would generate sales year-wide in conjunction with sales campaigns.
  • Develop an effective retargeting system to maximize our revenues.
Case studies

EVERGREEN CAMPAIGNS FOR MULTIPLE FUNNELS

Our strategy consisted of running acquisition campaigns with conversion objectives and creating a multitude of ads for several different funnels.

Website redirects, dedicated sales pages, quizzes featuring upsell offers... we let Facebook decide what the best sales funnel would be each time. By doing so, we were able to maintain a high budget and didn’t indirectly compete with overlapping audiences.


EVERGREEN CAMPAIGNS FOR MULTIPLE FUNNELS

Our strategy consisted of running acquisition campaigns with conversion objectives and creating a multitude of ads for several different funnels.

Website redirects, dedicated sales pages, quizzes featuring upsell offers... we let Facebook decide what the best sales funnel would be each time. By doing so, we were able to maintain a high budget and didn’t indirectly compete with overlapping audiences.


USING DPAs TO THEIR FULL POTENTIAL

DPA retargeting ads are perfect for a client like Popeye’s as they have a huge product catalog and a very large warm audience – two things Facebook loves to optimize!

In addition to a retargeting campaign, we also launched a Cross Selling DPA campaign, which consisted of targeting buyers 31-90 days after an order to offer them new products they’d like based on what they’ve already purchased.

At the same time, we used the ‘Manage Languages’ feature to produce bilingual ads and centralized all of our budget on fewer audiences.

USING DPAs TO THEIR FULL POTENTIAL

DPA retargeting ads are perfect for a client like Popeye’s as they have a huge product catalog and a very large warm audience – two things Facebook loves to optimize!

In addition to a retargeting campaign, we also launched a Cross Selling DPA campaign, which consisted of targeting buyers 31-90 days after an order to offer them new products they’d like based on what they’ve already purchased.

At the same time, we used the ‘Manage Languages’ feature to produce bilingual ads and centralized all of our budget on fewer audiences.

RUNNING A MASSIVE FLASH SALE

Almost 6 months after our last sale (End of Year Sale), we decided we needed to turn our substantial number of warm prospects into buyers. To do so, we ran a huge, 5-day promotional campaign for our client’s Flash Sale.


RUNNING A MASSIVE FLASH SALE

Almost 6 months after our last sale (End of Year Sale), we decided we needed to turn our substantial number of warm prospects into buyers. To do so, we ran a huge, 5-day promotional campaign for our client’s Flash Sale.


Results
+91%

REVENUES

Between 2020 and 2021 (first 6 months of the year) on the client’s backend.


+444%

SPEND

Between 2020 and 2021 (first 6 months of the year) on Facebook Ads.


7,26

ROAS

On the spend and revenue only attributed to our Facebook advertising campaigns from January to June.


Growing your business with Facebook Ads?

Like many of our clients, this advertiser began their journey with us by requesting a free analysis of their Facebook Advertising account – a document of several pages in which we thoroughly analyze your Facebook Ads Manager and point out any major problems.

Want to discover what's hindering your Facebook Ads performance and the growth of your business? Request a FREE Facebook Analysis now!

We analyze your account and you benefit from our expert advice – no commitment necessary.

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