Reduce Your CPA by 32% While Spending $4000/Day With J7 Media

Case study

LifeDNA is an American personal genomics companythat offers personalized health, wellness, and nutrition reports based on DNA. 

In February 2021, LifeDNA entrusted their advertising account to J7 Media. Our mandate was simple: to acquire new customers and reduce their CPA to, on average, less than $55 per acquisition.

J7 Media succeeded in this feat by skillfully using and reusing existing content to improve the overall performance of LifeDNA’s advertising account.

Our Initial Assessment

  • LifeDNA had several campaigns, a substantial budget, and many active ads
  • An effective sales funnel, profitable audiences, and ads that worked well
  • ….but results were decreasing more and more day after day, despite their vast repertoire of ads


Our Objectives

  • Implement a campaign structure that would allow us to centralize our budget
  • Reduce the CPA by more than $13

Our Strategy

  • Apply Facebook’s POWER5 tactics to the account
  • Give a new life to content that had previously worked very well
Case studies

Account Restructuring & Dynamic Creatives

In order to have as much budget as possible to work with, we decreased the number of ads from 12 to 7 in just one month. The following month, we were down to 4 campaigns. By doing so, we were able to centralize our budget, group audiences, and drastically improve our client’s results.

In addition, we were also able to adapt and reuse content that had already performed very well for LifeDNA by using Facebook’s Dynamic Creative feature. This strategy immediately boosted our results and reduced our CPA.

Account Restructuring & Dynamic Creatives

In order to have as much budget as possible to work with, we decreased the number of ads from 12 to 7 in just one month. The following month, we were down to 4 campaigns. By doing so, we were able to centralize our budget, group audiences, and drastically improve our client’s results.

In addition, we were also able to adapt and reuse content that had already performed very well for LifeDNA by using Facebook’s Dynamic Creative feature. This strategy immediately boosted our results and reduced our CPA.

Create Ad Variations With Existing Content

If you have content that works, don’t reinvent the wheel. Adapt and reuse that content. To produce all of the creative content for our Dynamic Ad campaigns for LifeDNA, we used that exact strategy. 

Create Ad Variations With Existing Content

If you have content that works, don’t reinvent the wheel. Adapt and reuse that content. To produce all of the creative content for our Dynamic Ad campaigns for LifeDNA, we used that exact strategy. 

Dynamic Creatives allowed us to replicate past successes, save quite a bit of time, and be more productive. Because we reused content LifeDNA already had, our creative team didn’t have to completely rethink or redesign all of our ads. 

Below is an example of some of LifeDNA’s ads, as well as the Dynamic Creatives we produced.

Dynamic Creatives allowed us to replicate past successes, save quite a bit of time, and be more productive. Because we reused content LifeDNA already had, our creative team didn’t have to completely rethink or redesign all of our ads. 

Below is an example of some of LifeDNA’s ads, as well as the Dynamic Creatives we produced.

A/B TEST

As our ads were generating good results, we also took the time to test diverse variations of LifeDNA’s sales funnel in order to identify which elements and landing pages converted the best.

A/B TEST

As our ads were generating good results, we also took the time to test diverse variations of LifeDNA’s sales funnel in order to identify which elements and landing pages converted the best.

RESULTS
-32%

CPA

A drop in CPA of 32% in just 1 month and a CAC of less than $50

$84 000

Advertising Investment

We increased our client’s budget to nearly $100,000/month

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