From 0 to 300k/Month in 12 Months by Working With J7 Media

From 0 to 300k/Month in 12 Months by Working With J7 Media

Established in 2018, La Clinique Virtuelle is a Quebec business that offers professional psychosocial support services as well as a variety of clinical products intended for the general public. Among the most popular products are weighted blankets and online training about stress and anxiety management. 

In August 2019, to accelerate its growth, La Clinique Virtuelle decided to partner with J7 Media in the goal of increasing sales and taking their first steps toward online advertising. 

The young company’s sales have skyrocketed since they started collaborating with the team of experts at J7 Media, going from 0 to 300 K per month in just 1 year. 


Our Initial Assessment

  • No history of Facebook advertising when we first started collaborating. 
  • No Pixel or tracking, therefore no recorded data to be used to create potential audiences.
  • Offer and product with high potential.

Our Objectives

  • Find a winning advertising strategy for La Clinique Virtuelle's products, which often have very specific delivery dates. 
  • Increase purchases of their flagship product: weighted blankets. 
  • Maintain a ROAS above 5.

Our Strategy

  • Create and spread product awareness on cold traffic
  • Diversify and acquire relevant audiences for La Clinique Virtuelle
  • Maintain a constant revenue stream and ROAS above 5
  • Diversify offers and retain a high shopping cart value

Case studies

Contest Creation

The contests contributed to accelerated brand awareness amongst targeted audiences, all the while generating engagement and, more importantly, sales. 

Contest Creation

The contests contributed to accelerated brand awareness amongst targeted audiences, all the while generating engagement and, more importantly, sales. 

Setting Up a Presale

The implementation of pre-sale campaigns with exclusive offers allowed La Clinique Virtuelle to generate ongoing sales, even while awaiting stock arrival at the warehouse in Quebec.

Setting Up a Presale

The implementation of pre-sale campaigns with exclusive offers allowed La Clinique Virtuelle to generate ongoing sales, even while awaiting stock arrival at the warehouse in Quebec.

Flash Sales & Bundles

Diversifying promotions and combining different products at exclusive prices for a very limited period of time allowed La Clinique Virtuelle to offer higher value-added offers while increasing the average shopping cart size. This allows them to maintain an average monthly ROAS between 5 and 8.

Flash Sales & Bundles

Diversifying promotions and combining different products at exclusive prices for a very limited period of time allowed La Clinique Virtuelle to offer higher value-added offers while increasing the average shopping cart size. This allows them to maintain an average monthly ROAS between 5 and 8.

Dragon’s Den Promotional Event

The company's television appearance on the set of “Dans l'œil du Dragon”, combined with extensive advertising coverage [ads, landing page, abandoned cart email sequence] based on retargeting, saw La Clinique Virtuelle’s sales explode to more than $234,000 in just 48 hours. 

A few days later, the company was out of stock. 


Dragon’s Den Promotional Event

The company's television appearance on the set of “Dans l'œil du Dragon”, combined with extensive advertising coverage [ads, landing page, abandoned cart email sequence] based on retargeting, saw La Clinique Virtuelle’s sales explode to more than $234,000 in just 48 hours. 

A few days later, the company was out of stock. 


Results
0 - 300 K

MONTHLY SALES

Growth in monthly turnover after 1 year of collaboration.

658%

ROAS

The business has generated an average ROAS of 6.58 in Facebook advertising in the last year.

8,21%

Conversion Rate

La Clinique Virtuelle has an average conversion rate of 8.21% on its website. 

Growing your business with Facebook Ads?

Like many of our clients, this advertiser began their journey with us by requesting a free analysis of their Facebook Advertising account – a document of several pages in which we thoroughly analyze your Facebook Ads Manager and point out any major problems.

Want to discover what's hindering your Facebook Ads performance and the growth of your business? Request a FREE Facebook Analysis now!

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