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alias entrepreneur·e

Case study

alias entrepreneur·e is an online platform offering educational videos to Québec entrepreneurs who want to take their business to the next level.

Before working with us, Serge’s team advertised on social media to acquire paying members on their platform and new subscribers to their newsletter.

Their investment brought in a few sales, but they couldn’t determine their actual acquisition cost or how much they should expect to spend to acquire an email address.


Our Initial Assessment

alias entrepreneur·e had an online platform that already had several paying members. However, no sales funnel was in place, nor were any cost metrics defined per acquisition for the newsletter construction or platform marketing components.

Our Objectives

We agreed on the KPI to be achieved for the first version of alias entrepeneur·e. An email address should be generated for less than $1 on Facebook and conversions to their $150 program should cost $60 or less.

Case studies

Throughout our lead acquisition, no fewer than 16 audiences were used for Serge's newsletter.

The first audiences were based on interests relating to entrepreneurship, business books, podcasts, and famous businesspeople. Lookalike audiences based on views of our video ads, completed forms, and visitors to our sales page were also used. 

Finally, retargeting audiences based on the visitors to our sales page allowed us to reach even more Québec entrepreneurs.
 
We quickly set up a sales page with one specific goal: to educate the audience about the program and convince them to click on the sales form.


Throughout our lead acquisition, no fewer than 16 audiences were used for Serge's newsletter.

The first audiences were based on interests relating to entrepreneurship, business books, podcasts, and famous businesspeople. Lookalike audiences based on views of our video ads, completed forms, and visitors to our sales page were also used. 

Finally, retargeting audiences based on the visitors to our sales page allowed us to reach even more Québec entrepreneurs.
 
We quickly set up a sales page with one specific goal: to educate the audience about the program and convince them to click on the sales form.


Despite the fact that we had an initial advertisement that was very successful in lead acquisition, we quickly implemented an A/B testing strategy to identify the most effective visuals.

We created a visual identity based on Serge’s appearance on the TV show Dans l’Oeil du Dragon and his status as a well-known entrepreneur.

Despite the fact that we had an initial advertisement that was very successful in lead acquisition, we quickly implemented an A/B testing strategy to identify the most effective visuals.

We created a visual identity based on Serge’s appearance on the TV show Dans l’Oeil du Dragon and his status as a well-known entrepreneur.

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