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HERE ARE SOME COMPANIES THAT HAVE GROWN AT A FASTER RATE WITH US

WOULD YOU LIKE TO REDUCE YOUR ACQUISITION COSTS WHILE INCREASING YOUR FACEBOOK ADVERTISING BUDGET?

This is every advertiser’s dream, but unfortunately, few are able to do it.

The #1 mistake companies make with Facebook advertising is that they only focus on a “hot” audience—those who are ready to buy here and now.

Yet, as this diagram of the demand pyramid illustrates, your ready-to-buy customers represent only 3% of your target market. Beyond that, only 7% are open to buying your product or service while not actively seeking it, while 90% of your potential customers don’t even know they might need it.

Focusing all of your advertising on a tiny percentage of your target is therefore not a good strategy.

Source : Chet Holmes – The Ultimate Sales Machine

This is every advertiser’s dream, but unfortunately, few are able to do it.

The #1 mistake companies make with Facebook advertising is that they only focus on a “hot” audience—those who are ready to buy here and now.

Yet, as this diagram of the demand pyramid illustrates, your ready-to-buy customers represent only 3% of your target market. Beyond that, only 7% are open to buying your product or service while not actively seeking it, while 90% of your potential customers don’t even know they might need it.

Focusing all of your advertising on a tiny percentage of your target is therefore not a good strategy.

Source : Chet Holmes – The Ultimate Sales Machine

USE FACEBOOK TO ITS FULL POTENTIAL 

The power of Facebook advertising is the ability to turn that 90% of the potential market into customers who are ready to buy.

The key to achieving this: vary your messages and adapt them to your customers’ needs according to their placement on the demand pyramid.

EXAMPLE

Here are different messages that a diaper company might prepare for each step in their customers’ purchase cycle:

COUPLES WITHOUT CHILDREN

(DON’T YET HAVE A NEED)

The main goal is to reach almost the entire audience, the famous 90% who don’t know that they might need the product. The best way to do this is by connecting the brand to a topical issue that speaks to them.

For example, a company selling reusable diapers could focus its message on ecology. Their product doesn’t create waste and is therefore environmentally friendly, a benefit that resonates with the majority of the population.

Their ads might look like this:

[Do You Love Reusable Products?]

 

Did you know that young parents use 6500 disposable diapers for each of their babies?

That’s 40% of a family’s household waste. It’s enormous! That’s why we decided to make reusable cloth diapers accessible to all.

Now you can reduce your ecological footprint while avoiding paying a fortune.

Plus, when you know that it takes only 20 cloth diapers from birth to potty training, it’s not worth it to go without.

To see our products and collections, click here.

As a result, the childless couple now knows that cloth diapers are less wasteful and that this company sells them for an affordable price.

COUPLES EXPECTING A CHILD

(OPEN BUT NOW LOOKING TO BUY)

At this stage, it’s important that potential customers know the company and consider it one of the best on the market. A good way to achieve this is by educating the target customers (the couple expecting a baby) about the mistakes to avoid when shopping for your type of product.

Two ad formats that educate potential customers in a way that’s both entertaining and effective are guides and blog posts. Make sure to keep the content catchy so that they want to read the entire document.

For example, here’s a blog post topic that would pique the curiosity of couples expecting a child:

[Future Parents]

 

Are you having trouble choosing between all the different diaper brands sold in Quebec?

 

If you’ve never had children, it’s normal to be confused about what type of diaper to use.

 

That’s why we wrote a blog post to help you make the right choice when your baby comes.

 

To discover “The 7 types of diapers to avoid and 3 others that absorb extremely well”, read our article by clicking here.

Creating this type of content is a great way to give tips and advice that will position the diaper company as an expert in the eyes of its target. Not to mention the competitive edge they’ll gain!

Now potential customers will know what products to avoid when shopping for diapers. They’ll hold this particular company in high regard, and remember how it helped guide them when they were just getting started.

NEW PARENTS

(READY TO BUY)

Finally, the diaper company needs to address people who already buy their type of product. For this, they can use more direct promotional messages.

The goal here, as the company, is to convince potential customers to buy your product over another. Testimonials from satisfied customers that address a common need among the target market, and offering an “irresistible” offer are two of the techniques that work best for our own customers at J7 Media.

Here are two examples of advertisements they could use:

*IMPORTANT: These ads are only for people who have visited the website and are familiar with the diaper company.

[Young Parents of Québec]

Our cloth diapers are easy to use for mom and dad, and they’re 2X more absorbent than other diapers on the market.

But don’t just take our word for it! Read what a satisfied customer has to say:

 

“I love them! I’m on my second order! The diapers don’t overflow, even at night—they’re super absorbent! Quality, well-made products. Fast delivery and excellent price! I really recommend!”- Julie Dupuis

 

To get yours, click here.

To all lovers of reusable products: This Friday, March 22, enjoy exceptional discounts on everything in stock.

Reusable diapers, training pants, carrying bags, etc., everything is at half price!
To save big on your favorite reusable products, visit our site now.

Here, potential customers become real customers because they believe that this product is the best for their baby.

With this progressive technique, you’ll convert the silent majority and accelerate your growth.

AT J7 MEDIA WE CALL THIS “HYPERGROWTH”.

This is the method we use for our client Insurance for Children. Here’s what President Michael Lampel thinks of it.

“Since we started working with J7, they’ve increased our conversions by 300% while reducing our acquisition cost by 42%.” Michael Lampel, President of Insurance for Children and founder of Child Plan

“Since we started working with J7, they’ve increased our conversions by 300% while reducing our acquisition cost by 42%.” – Michael Lampel, President of Insurance for Children and founder of Child Plan

WE ACHIEVED THESE RESULTS IN ONLY 60 DAYS!

STEP TO FOLLOW FOR SUCCESS ON FACEBOOK

Yes, you need to segment the steps of your customers’ purchase cycle, adapt your messages and increase your budget—but if only it were that simple!

HERE’S WHAT YOU NEED TO DO

  • Define your target customer
  • Analyze your competitors’ Facebook ads
  • Find different channels of communication
  • Write your ads
  • Create eye-catching visuals
  • Shoot videos
  • Install Facebook Pixel on your website
  • Ensure your settings are properly implemented
  • Track your sales
  • Establish your campaign goals
  • Analyze the impact of your ads
  • Create similar audiences
  • Retarget customers
  • Create focused sales pages
  • Build sales funnels
  • Optimize your ads
  • Make an email list
  • Etc.
  • Define your target customer
  • Analyze your competitors’ Facebook ads
  • Find different channels of communication
  • Write your ads
  • Create eye-catching visuals
  • Shoot videos
  • Install Facebook Pixel on your website
  • Ensure your settings are properly implemented
  • Track your sales
  • Establish your campaign goals
  • Analyze the impact of your ads
  • Create similar audiences
  • Retarget customers
  • Create focused sales pages
  • Build sales funnels
  • Optimize your ads
  • Make an email list
  • Etc.

HERE’S WHERE J7 MEDIA COMES INTO PLAY

Our agency specializes in Facebook advertising and can help you increase your budget while minimizing your acquisition costs (sales or leads).

WITH J7 MEDIA AS A PARTNER, YOU’LL GET

A STRATEGY TEAM

The best results come from a thorough analysis. With us, nothing is left to chance, and every decision is carefully thought out. By working with domain experts, you ensure that you get the most out of your advertising investment.

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WEEKLY UPDATES

Many mistakenly believe that Facebook advertising is a tool to be programmed and then forgotten. As specialists, we adjust the program every week, knowing any error can be fatal. You’ll always be kept informed of changes or progress in your results. Our reports are easy to understand (no more meaningless figures) and allow you to keep track of your performance.

CREATIVE SUPPORT

Every successful campaign starts with an effective idea. In 6 years, our team has created more than 10,000 advertisements. We master the psychology of the customer, and our visuals (photos / videos) are designed to generate as much interest—and as many clicks—as possible. Thanks to our expertise, your acquisition costs are always minimized.

RAPID EXECUTION

Helping you act faster: it’s our primary goal. If you want to dominate your market, capturing new customers every day is crucial. Your competition won’t stand a chance against us.

REQUEST A FREE PRELIMINARY ANALYSIS

ARE YOUR FACEBOOK ADVERTISEMENTS WELL-DESIGNED AND EFFECTIVE?

To find out, let our experts evaluate your Ad Manager and website.

Following their analysis, they’ll rate your performance according to 10 criteria and give you recommendations on how to improve your results.
A Preliminary Analysis requires no obligation and is totally free.

J7 Media

3 Place Ville-Marie, Suite 400
Montréal, Qc   H3B 2E3

1 (888) 383-4642
info@j7media.com